Remarketing ads appear on Google’s Display Network, reaching users on YouTube, Gmail, mobile apps, and popular websites. These ads target people who’ve already visited your site, keeping your brand visible and encouraging return visits. It’s an effective way to turn interest into conversions and increase your ad ROI.
Not at all. Remarketing is based on precise audience targeting. We build specific remarketing lists (i.e. people who visited your pricing page) and show custom ads based on their behaviour. This tailored approach boosts your brand’s relevance, improves click-through rates, and helps move potential customers closer to making a purchase decision.
Yes. Most users need multiple interactions before converting. Remarketing helps you stay top-of-mind with those who leave your site without buying. It increases your chances of re-engagement and leads while complementing your main Google Ads campaign by capturing lost opportunities.