Message From The Assassin

You paid twenty to fifty grand for a website. Then you watched the phone not ring.

My career started in construction as a quantity surveyor, where I learned that nobody pours a slab before the plans are done. From there I moved into marketing and advertising, then became CEO of a software localisation company, working closely with global CMS vendors just as the internet was taking off.

I've seen how websites get built from every side, and most are built back to front. Design comes first. Then someone asks, "So, where's your content?" The owner ends up with a nice-looking site that doesn't win work, and a developer they never hear from again.

If that's you, it's not your fault. That site was never built to bring in customers.

Since starting Digital Assassin, I've done it the other way around. Strategy first. Then who you want to win. Then the message. Then design and build around that. Your website and your marketing become one system, and the content and SEO work keeps you showing up on Google and in AI search, month after month.

Here's the part most agencies won't do. I fund the build upfront, so you don't carry the risk. You repay it over 12 to 24 months, and I keep working on it every month: tweaking, testing, finding new angles. I'm not set-and-forget, because I want you around long after you've paid me back.

I only take on one business per category in each area. If I'm investing in you, I'm not building the same engine for the business down the road.

That's why I'm picky. I turn down more than I take.

It works. Peninsula Tint lifted traffic 150%. LBD Group grew leads 350%.

If your website's a bit ordinary and you're wary of agencies, let's talk. I'll tell you straight whether I think I can help.

Rob Lawson
The Assassin

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Chair, La Trobe University Master of Marketing Advisory Board · AWCI Preferred Supplier · Google Partner