Programmatic Advertising Agency Melbourne | Digital Assassin

What is programmatic advertising?

When you’re running a lean business operation, every move counts. The right digital advertising campaign allows you to reach hungry customers with lethal efficiency, helping you build trust and maximise sales. However, you need to know which advertising type is right for your business.

Programmatic advertising, also known as programmatic ad buying, is the use of software to purchase digital ads in real-time. Refined by data and deployed at the exact moment your customers need them, this advertising type is making waves in the digital arena.

Ad buying is conducted through software, utilising automated bidding and placement platforms to purchase ads across popular mobile apps and websites. It is a smart weapon that allows you to target customers efficiently and without failure.

But like any advanced weapon, it’s often misunderstood.

Programmatic advertising Never misses a target

Google Ads is a powerful tool that targets buyers within Google’s ecosystem, while programmatic advertising targets the rest. The advertising solution boasts a wider reach across Facebook, Instagram, YouTube, news sites, and mobile.

Instead of manually chasing your customers by setting up dozens of campaigns across multiple platforms, programmatic advertising saves you time, attention, and budget by consolidating your advertising efforts into a single, central platform.

Your target is segmented by data such as age, location, career, interests, behaviour, and real-time data. Once the platform finds the right person, on the right screen, at the right moment, it deploys your message instantly.

At Digital Assassin, we can set up a programmatic advertising campaign that supercharges your results and maximises your online reach by 20 times more.

Unlock revenue with precision

You may ignore programmatic advertising because it sounds like another language. Between terms like ‘AI software’, ‘Demand Side Platform’ and ‘Exchange Bidding’, programmatic can seem overcomplicated.

We’ll help you simplify it and reap its benefits.

Here’s what really matters: programmatic ads divide your audience using targeting practices so that the right ads are seen by the right people at the right time. Using advanced algorithms, this process is more precise than a Google Ads campaign.

Our assassins will help you leverage their reach and power, using innovative AI software to define your perfect customer, appear where they are, and grow your revenue. Because we don’t waste time with jargon, only outcomes.

Frequently Asked Questions About Programmatic Advertising

Programmatic advertising can quickly feel overwhelming and complicated. But when you strip back the fancy jargon and buzzwords that marketers use to sound smart, you’ll find an advertising strategy that has the potential to be seriously effective, drive leads, and boost your bottom line. Read on for answers to your most common programmatic ad questions.

Google Ads mainly run on Google’s platforms and Display Network. Programmatic advertising uses automated platforms to buy ad space across a wider range of websites, with advanced targeting and creative control. While more expensive, it can offer better returns if professionally managed. Digital Assassin helps you decide what fits best.

That depends on your goals, budget, and audience. Google Ads are often better for targeted search campaigns, while programmatic ads offer broader reach and advanced targeting. We assess your digital footprint and business objectives to recommend the most cost-effective and results-driven strategy for your marketing campaigns.

Programmatic advertising can be complex. Instead of spending hours researching, speak directly with an expert. At Digital Assassin, we provide a free consultation to assess whether programmatic ads suit your business and budget. We'll explain the pros and cons honestly so you can make an informed marketing decision.