Shift your focus from what you do to how you can help your customers. This simple change is the secret to seriously powerful messaging.
BONUSAll SEO services come withWhat is messaging at the heart of successful marketing?
Most small business owners think successful marketing comes down to the right tools. Between SEO , Google Ads , remarketing, and the countless marketing automation tools available online, it’s common to find business owners juggling multiple campaigns and software looking for the holy grail.
But they’ll never find it.
All the tools and technology in the world won’t help unless you get your messaging right. Technology helps amplify your message - it doesn’t create your message.
At SEO Assassin, we help SMEs employ clear, engaging, and successful marketing strategies by clarifying their message. And this all happens when you stop being the hero of your own story, and focus on the real hero - your customers.
If you confuse your customers you’ll lose your customers
The #1 mistake most Australian business owners make is to think marketing is about self-promotion. This means 9 out of 10 websites talk about themselves, how long they’ve been in business, how many 5-star reviews they have on Google, the back story of their founders, etc.
This is the fastest way to lose customers.
A clear message is one that’s written to appeal to a customer’s pain points. These are the challenges they’re facing that they’re desperate to solve. A bathroom leak, a weight loss goal, a dented car, a backyard that isn’t as impressive as the neighbour. Whatever their pain point, great messaging says what your audience needs to hear, not what you want to say.
Whether they’ll admit it or not, most business owners can easily change technologies to grow their business - but the real challenge is changing your mindset.
We create authentic connections with your audience through a clear and effective message
The right marketing strategy is more than a way to “trick” customers into buying your products and services. Great marketing is great storytelling.
This approach is so effective because storytelling is an integral part of being human. People remember and connect with stories. That’s why stories provide a way for people to connect with the world - and your customers are no different.
People don’t buy products on price alone (otherwise the lowest price business models would put everyone else out of business). Customers buy from businesses that are able to make them feel like they’re part of a wider story.
At SEO Assassin, we apply a framework for clarifying your message and creating an engaging and inspiring story - one where your customer is the hero. This approach helps you to:
 | Show customers they are the most important character |
 | Empathise with your audience and validate their feelings |
 | Position your business as a trusted and guiding force |
| Show a clear path towards your products or services |
| Paint a vibrant picture of a world where customers choose you |
It’s not rocket science, it’s storytelling.
The right story makes your customers feel like you understand their problems, can offer solutions, and drive new business opportunities.
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