Cut Through the Noise with Messaging That Converts

The secret to successful marketing


You may think the secret to successful marketing is using the right weapon. Between SEO, Google Ads, remarketing, and the numerous marketing automation tools available online, it’s common to juggle multiple campaigns and software, searching for the holy grail.

Here’s our classified report.

All the tools and technology in the world won’t help unless you get your messaging right. Technology helps amplify your message - it doesn’t create your message. At Digital Assassin, we help SMEs deploy clear, engaging, and successful marketing strategies by clarifying their message. And this all happens when you stop being the hero of your own story, and focus on the real hero - your customers.

Don’t lose your target to confusion

The #1 mistake most Australian business owners make is perceiving that marketing is about self-promotion. 9 out of 10 websites talk about themselves, how long they’ve been in business, how many 5-star reviews they have on Google, the back story of their founders, and others.

This is the fastest way to lose your target.

Precision messaging is one that’s written to appeal to a customer’s pain points. These are the challenges they’re facing that they’re desperate to solve, i.e., a bathroom leak, a weight loss goal, a dented car, or a backyard that’s less impressive than the neighbour's.

We’ll help you clarify your messaging so it says what your audience needs to hear, not what you want to say.

Sharp Strategy. Clear Messaging. Relentless Results.


Great marketing is great storytelling. Our assassins believe in telling a story rather than trickery when it comes to selling, as people remember and connect with stories.

People don’t buy products solely on price (otherwise, the lowest-price business models would dominate all industries). Customers buy from businesses that make them feel like they’re part of a story.

At Digital Assassin, we apply a framework to clarify your message and craft an engaging and inspiring story - one where your customer is the hero.

When that happens, you’ll see real results.

Our story approach helps you to


Show customers they are the most important characters
Make your customers feel like you understand their problems 
Position your business as a trusted and guiding force 
Show a clear path towards your products or services 
Paint a strong picture where customers choose you 

Frequently Asked Questions About Clarifying Your Message

Clarifying your message is about bringing empathy to your business. When you know what problems your customers have, you can create a story that places them at the heart, and guides them towards a solution. And to show you how simple that process is, read on for the most common messaging questions answered.

We follow a simple framework to clarify your message and turn your website into a journey that every site visitor follows. Think of this framework as a story, and your customer is the hero. 
 
A character = your website visitor
Runs into a problem = broken down car, overgrown backyard, no hot water, etc
They meet a guide = your business
Who gives them a plan = your services and how you solve your customers’ problems
And calls them to take action = a download, free quote, booking, etc
Which results in success = explain how your products/services solve their problems
And avoids failure = explain what would happen if they fail to take action 

If this structure looks familiar, you’re right. It’s the Hero’s Journey and can be found in every successful film, TV show, and book. It’s also the proven formula for success in marketing, and we’ll implement it for you as part of our WaaS package. 

You can. Our framework is a tool, but like any tool, it’s only as effective as the person using it. It’s common for business owners to be too close to their products and services to be able to step back and see where their messaging is unclear. 

As part of our ‘Done For You’ SEO service, all content created is built around our proven framework for clarifying your message. You get all the benefits of our expertise, without needing to do any of the work yourself. 

No. Great storytelling isn’t an actual story like you’d read in a book. Instead, it’s sharing the right information through a contextual narrative. 

For example, with the messaging framework above, you can create a “story” by identifying your customer’s problem (this is the conflict of the story) and guiding your story’s hero (this is your customer) towards a resolution (this is your products or services). 

By turning your customer into the hero, you’re inviting them to take action and reach a resolution themselves. That’s how you clarify your message and improve your marketing strategy.



When all else fails, call Digital Assassin 

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