A website that brings you the right enquiries — consistently.Book a Discovery Call View Case Studies
Client: Peninsula Tint & Paint Protection
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A website that brings you the right enquiries — consistently.Book a Discovery Call View Case Studies
Client: Lewis Building Design
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A website that brings you the right enquiries — consistently.Book a Discovery Call View Case Studies
Client: Foliage Landscaping
" />You paid for a "new website" and were promised it would perform.
But after launch, not much changed.
What went wrong
Because most website builds are technical projects, not growth systems.
The false promise
A developer can build pages. But a website doesn't generate leads just because it exists.
Performance comes from the order of operations — the how.
The difference is the sequence
The websites that win are built like this:
Insight→
Strategy
Content→
Design
Build→
Ongoing GrowthNot: Build → Hope → Rebuild
Your website becomes a repeatable lead engine that improves month by month.
The old way vs. the WaaS way
With Digital Assassin, your strategy, research, and content come first — then we build a website designed to grow your business. The result? A foolproof Website as a Service (WaaS).
Growth, engineered monthly.
Turn your website from an expensive brochure nobody sees to your best salesperson. The WaaS model includes strategy, SEO, design, content, and growth as a single, ongoing system.
We research your competitors, search demand, and customer language, so we know exactly what your customers are searching for.
We design and build your website using modern software on a secure platform with no plugins and no annoying upgrades. You’re in control.
We’ll deliver consistent results through content creation, SEO, AEO, GEO, and marketing optimisation — all delivered monthly.
What happens when your
website’s built in the right order
Real clients. Real growth. Real proof.
Our packages
For stealthy Micro businesses
$1,250/mo
+ GST
Learn More
Strategy SEO + Content Website Build (from 6 pages) Contact Form Responsive Website Choice of 72 themes Analytics Setup Ongoing SEO (8 hours per month) 1,000-word blog per month Monthly insights and reportingFor battle-ready small businesses
$2,500/mo
+ GST
Learn More
Strategy SEO + Content Website Build (from 10 pages) Contact Form Responsive Website Choice of 72 themes Analytics Setup Ongoing SEO (12 hours per month) 2 x 1,000-word blogs per month Monthly insights and reporting 2 x 3 to 5-minute videos per month 32 pieces of video content Email and social media content distributionFor ambitious SMEs
From $3,750/mo
+ GST
Learn More Strategy SEO + Content Website Build (from 17 pages) Contact Form Responsive Website Choice of 72 themes Analytics Setup Ongoing SEO (18 hours per month) 4 x 1,000-word blogs per month Monthly insights and reporting 4 x 3 to 5-minute videos per month 64 pieces of video content Email and social media content distribution Meta Ads Management
Not sure which package is right? Our assassins are just a phone call away.
Book a Discovery Call
Why our approach works
Digital Assassin was founded by Rob Lawson, a marketer who’s spent over 20 years watching businesses waste money on websites built the wrong way — design first, strategy last.
He built Digital Assassin to change that order. Every project starts with strategy, research, and storytelling, which then moves to design and delivery. That’s what makes WaaS not just a website model, but a growth system.
Ready to stop building backwards?
If your current website can’t keep up, it’s time for a new system. One that’s engineered for performance, not just presence. We’ll audit your current setup, uncover what’s holding you back, and map your path to a site that actually sells.
Our clients
