It’s easy to get caught up in the day-to-day running of your business and assume you’ll always have work coming through your inbox or through the door. But what happens when your word of mouth cools off?
If you’re already getting work through word of mouth, it’s tempting to ignore keywords, or write a 1,000-word blog every other month and assume you’re ticking SEO boxes. But creating a website and publishing random blogs doesn’t mean you’ll get seen. In fact, only a staggering 0.78% of people click on the second page of search results on Google. That’s why keywords matter.
Getting traffic without a keyword strategy is possible—but not sustainable. A proper keyword plan helps maintain long-term visibility and consistent traffic. Without it, you rely on chance. With strategy, you can grow predictably, attract the right audience, and ensure that every piece of content is working to bring results.
By implementing a keyword strategy, you can grow predictably, attract the right audience, and ensure that every piece of content is optimised to deliver results.
Yes. We use powerful keyword research tools to identify popular, high-traffic search terms that your customers are actively using. By targeting these keywords, Digital Assassin creates content that ranks higher in search results, drives qualified traffic to your website, and increases your chances of capturing more leads and sales.
A lot of business owners confuse strategy with tactics. They spend a significant amount on SEO or invest hours into content creation, aiming to generate free, organic traffic. But without a strategy to target the right traffic, this guarantees almost no one will find their content.
The right keywords on Google are those relevant to your services and are being used by your target customers. Once you find that balance, it’s easy to start improving your rankings - and we’ll show you how.