2. AI reports will produce 6 to 8 ‘customer personas’, a fictional representation of the client’s ideal customer. The client will have the opportunity to change the Personas once; however, this will adjust the output.
3. The following AI Tools are included in our service:
- Google Gemini 2.5 Flash
- Google Search – AI Overview
- Perplexity AI (Sonar)
- OpenAI (including gpt-5-chat-latest and gpt5-mini)
- Anthropic Claude (Opus 4.5, Sonnet)
- xAI Grok 4
- DeepSeek Chat & DeepSeek Reasoner
4. The AI tools included may be changed over time based on our discretion.
5. Competitors are selected by our AI analysis tool, and these results cannot be altered. We cannot add a competitor if they are not visible in the AI Tool and the selected personas.
6. AI optimisation services are advisory and analytical in nature. We do not guarantee inclusion, ranking, visibility, traffic, leads, or commercial outcomes within AI-generated responses, search results, or AI overviews.
7. AI platforms, models, and features may change, degrade, or be discontinued without notice. These changes may materially affect outputs, benchmarking, or comparability of reports. Such changes do not constitute a failure of service.
8. Our analysis relies on third-party AI aggregation and benchmarking tools, including Gumshoe AI. We are not responsible for inaccuracies, limitations, outages, or data changes originating from third-party platforms.
9. AI-generated insights may contain inaccuracies, assumptions, or inferred information. Outputs should be treated as strategic guidance only and not as factual, legal, financial, or marketing guarantees.
10. The client remains solely responsible for business decisions made based on the report. We do not accept liability for actions taken, changes implemented, or losses incurred as a result of reliance on AI-generated insights.
11. The client may use the final report internally for business purposes. All methodologies, frameworks, prompts, and analytical processes remain our intellectual property.
12. Any client-provided information is treated as confidential and used solely for the purpose of delivering the service.
13. AI optimisation (GEO/AIO) is distinct from traditional SEO and does not replace technical SEO, paid advertising, or content marketing services.
14. To ensure the AI analysis results are effective, the client agrees to provide accurate, complete, and timely information required for AI research, including business descriptions, products and services, brand positioning, website URLs, and relevant content.
15. Payment Terms
AI Discover
- Full payment is required upfront.
- Once ordered and paid for, no refunds are available.
AI Influence Packages
- The full program must be completed once commenced.
- Any failed or missed payments may result in work being paused until the account is brought up to date.
AI Defend
- AI Defend is billed as an initial commitment of three (3) monthly payments.
- The service will automatically roll over on a quarterly basis unless cancelled. To terminate the contract, two (2) weeks’ notice must be given prior to the next billing cycle.
