Google Ads mainly runs on Google’s platforms and the Display Network. Programmatic advertising uses automated platforms to buy ad space across a wider range of websites, with advanced targeting and creative control. While more expensive, it can offer better returns if professionally managed. Our assassins can help you decide what fits best.
Imagine you sold fitness apparel to women. Programmatic advertising utilises an algorithm that may identify your ideal customers as females residing in warm climates who frequently use social media at night. If the algorithm determines that the most effective ad placement for this audience is on Facebook, that’s where your ad will appear. If the algorithm decides the ad would be more effective on a specific website with a high concentration of your target audience, your ad will appear there instead.
That depends on your goals, budget, and audience. Google Ads are often better for targeted search campaigns, while programmatic ads offer broader reach and advanced targeting. Our team can assess your digital footprint and business objectives to recommend the most cost-effective and results-driven strategy for your marketing campaigns.
Programmatic advertising can be complex. Instead of spending hours researching, speak directly with an expert. At Digital Assassin, we offer a complimentary consultation to determine if programmatic ads are a suitable fit for your business and budget. We'll explain the pros and cons honestly so you can make an informed marketing decision.