The Assassin’s Vision – Rob Lawson’s 1000-Day Future



The 1000 Day Vision


In 1,000 days, I wake to a life that’s sharply aligned with the vision I committed to building—deliberate, principled, and deeply impactful.


     Business Impact

A business model that’s profitable, repeatable, and transformational. Powered by solid systems and a StoryBrand philosophy.




     Personal Growth

Personally, I’m stronger, calmer, and healthier than I’ve ever been. My days start with intention—exercise, meditation, great coffee. My relationship is deeply connected, grounded in respect and adventure. I’m present for my family. I show up in my community.

     Legacy Building

To be remembered as someone who kept his word, did the work, and helped others become the hero of their own story.





The Assassin Approach



I’ve stepped fully into the Assassin identity—cutting through noise, slicing away confusion, and helping business owners tell stories
that land.

Strategic work schedule: three focused days each week
Clean, strategic calendar built around fitness, deep work,
and family
Delivering beyond expectations for our clients
Leading with clarity and care so our team thrives

 


Our Waas Model


Website as a Service: A business model that lets us grow without chaos, delivering results that speak louder than hype


 

Profitable & Repeatable

Our WaaS model creates predictable revenue while delivering ongoing value to clients. No more feast and famine cycles. 



 

Scalable
Systems 

Built on solid systems that allow us to grow without the chaos, maintaining quality while expanding our reach. 



  

StoryBrand Philosophy

We help our clients become leaders in their space by clarifying their message using proven StoryBrand principles. 




  

Transformational Results 

Our clients don't just get websites-they get business transformation tools that generate real growth. 




Community Impact


Generosity isn't a side note—it's a core strategy. We're committed to lifting others as we rise.

Mentoring at La Trobe
Helping students develop practical skills and confidence in the digital marketing space.

Solo Operator Support
Providing resources and guidance to help small business owners find their voice in the market.

Business Community Leadership
A fixture in the business community, known for delivering straight-up value and practical wisdom. 


Client Impact



  Tim A

”The Digital Assassin team developed the strategy and have delivered us amazing results”




  Andrea

”Rob and his team have created a professional communication environment to attract the right quality of customers to 
our business”


  Kristy Lewis

"Our visibility online is way ahead of the competition thanks to the Assassin methodology"