You can, but it takes expertise to run successful campaigns. Without proper training, your ads may waste money without bringing in leads. A Google Ads specialist can help you target the right audience, write compelling ad copy, and optimise your budget for better performance and a higher return.
Google Ads can appear across two major networks.
The Search Network shows your ads on Google’s search engine, Maps, and Shopping. The Display Network shows them on over 2 million websites, YouTube, and mobile apps. This multi-channel exposure helps your business reach more people across various platforms.
In short, we help you win more quality traffic and conversions.
To start, we recommend you begin using the Search Network campaign, meaning your ads appear on Google Search.
The strongest Google Ads campaign works in conjunction with an SEO campaign because it means we have already completed keyword research and competitor analysis to identify the best keywords to target. As your web pages would have been optimised for SEO, you’ll enjoy a strong Quality Score by connecting those target keywords and our expertly written ads with your optimised pages.
Next, we’ll determine your customer’s average lifetime value (CLV). When we know what an average customer is worth, we can determine how much to spend on each ad click without risk.
Finally, with an ex-Google employee as our in-house Google Ads specialist, we’ll recommend a custom budget for your ads and start with a limited spend. When we see success, we can confidently scale up your budget to drive predictable results without putting your business at risk.