Local SEO 
That Strikes When It Counts 

What is local SEO?


Local SEO is the process of optimising your online presence to increase visibility in local searches. It is the art of becoming impossible to miss, right when and where it matters the most. It sharpens your digital presence so you appear at the top of search results when nearby customers type "near me".

Why does it matter? Because 46% of all Google searches are driven by local intent.

That means people are using Google and Google Maps to look for products and services in their local area.

 

"Plumber near me."

"Closest hardware store."

"Pizza that’s still open."


These aren’t passive queries; they are targets ready to act now.

76% of customers who searched for a local business on their smartphone ended up visiting that business within 24 hours. This means that local SEO is more than meaningless rankings on a monthly report; they are designed to make you unmissable in your local area when your customers are ready to spend money.

Our mission : To direct customers to your website with local SEO 

While SEO focuses on ranking Australia-wide, local SEO works by ranking you in a specific location. This process works similarly to SEO, where Google uses a set of ranking signals to generate the most accurate and relevant results for a searcher’s query.

At Digital Assassin, we help you strike accurately and increase your local SEO rankings through the following factors:

  • Google Business Profile (GBP)
  • Keywords used in your GMB listing
  • Number and sentiment of online reviews
  • Shares on social media
  • Number of “check-ins” at your location
  • NAP citations

The killshot :Turning clicks into customers 


But ranking in the #1 spot is a failed mission if it doesn’t bring you new customers and revenue.

An SEO search from a customer might be “best pizza in the world”. If you run a restaurant, ranking for that keyword isn’t going to help you secure a booking for Friday night. But what if that search became “best pizza in Melbourne”?

Suddenly, you are locked into a target looking for a meal. They’re hungry. They have money to spend. And when you optimise your online presence for local SEO, it’s your business that can take the top spot.

Local SEO is critical for any business with a physical location or for businesses that provide services to a specific geographic area. Our assassins will make sure that when your target customers scout for local businesses, they’ll find you.

Frequently Asked Questions About Local SEO

Let’s be honest, digital marketing can be confusing. So we’ve rounded up the most common questions about local SEO. Read on for a peek behind the industry curtain. Here’s what most marketing agencies would rather keep you in the dark over.

NAP stands for your business: Name - Address and Phone Number

You’ll hear ‘NAP’ thrown around when talking about local SEO, but the concept is simple. Google uses your NAP as a ranking factor. And since your business info will be listed in multiple places online (your website, GMB, industry directories, etc), you need your NAP to match on each platform.

Yes. The more places Google can find your NAP, and the more aligned each version is, the better your local SEO. At Digital Assassin, our NAP syndication service manually places your NAP in the most relevant and useful local directories. Not only does this bring you more traffic from people who find your listing, but it keeps Google happy and boosts your local SEO. Win-win. 

Local SEO is an umbrella term for a range of optimisation strategies that help improve your visibility in local searches. Some of our most effective strategies include: 

  • Optimise your website with quality local content 
  • Create and optimise your Google My Business (GMB) listing 
  • Create listings on relevant local directories and websites 
  • Optimise for local voice search queries 
  • Create keyword-rich location pages 
  • Generate 5-star reviews from local customers



When all else fails, call Digital Assassin 

Book Discovery Call