Google Ads are paid advertisements that appear at the top of Google.
You choose the keywords you want to target (we’ll help find the keywords with the highest intent to make a purchase), then set your cost-per-click (CPC) which is the amount you’re willing to pay each time someone clicks on your ad.
These paid ads appear above the organic results (which require SEO ). That means you can literally pay your way to the top of Google for instant visibility, exposure, and awareness.
As an SEM strategy, Google has moved from a brand to a verb (“just Google it”), which means your customers are turning to Google to look for local businesses, new products, and nearby services - and Google Ads is how you can quickly put your business in front of those ‘ready to buy’ customers.

Google Ads uses an auction system - but not the type of auction you’re used to. If you wanted to buy a house you’d have to bid the most, but to buy the top spot on Google you’ll need more than the biggest advertising budget. Although the ads paying the most typically get the top position, you’ll also need to factor in the Quality Score of your ad. What’s a Quality Score? Great question. Your Quality Score is a score assigned by Google that reflects the combined relevance of a keyword, your ad copy, and your landing page. So if a customer is searching for ‘lawn mowing’ on Google but your ad copy talks about lawn care, and your landing page talks about turf relaying, your Quality Score will suffer. 

At SEO Assassin, we focus on boosting your Quality Score for two reasons:

A high Quality Score helps you rank higher = your ads are seen by more customers.
 
A high Quality Score helps you pay less per click = your ad campaign sees higher ROI. 

Most business owners are fueled by “hope”.

 They “hope” they’ll get more leads this month.
 
They “hope” their Google Ads will get clicks. 
 
They “hope” to make money on their ad campaign.

That approach is usually cost-effective (because you don’t need to invest in a Google Ads campaign if you’re looking for random results) but it’s also hopeless.
At SEO Assassin, we help you connect with ‘ready to buy’ customers while reducing tyre-kickers and time-wasters. By optimising each ad around the most relevant keyword, and targeting customers based on hyper-targeted filtering, we target the most motivated buyers.
There’s no ‘set and forget’ approach here. We track your data to see what’s working and what can be improved for a Google Ads campaign that’s optimised over and over. Through a killer combination of keywords, messaging[1] , and targeting, we drive results.