Google Ads Specialist Australia | Digital Assassin

What are Google Ads?

Google Ads are paid advertisements that appear at the top of Google.It gives you visibility on command, but you’ll need skilled specialists to help you get the maximum results out of your advertising expenditure.

That’s where our assassins come in.

With your chosen keywords, we’ll help you identify the ones with the highest intent to buy. We’ll also work with you to set your cost-per-click (CPC), and you’re ready to intercept the perfect target at the perfect time.

As an SEM strategy, Google has transitioned from a brand to a verb (“just Google it”). And every day, your potential customers are searching for local businesses, new products, and services nearby with intent and urgency.

A well-targeted Google Ads operation is how you can quickly put your business in front of those ‘ready to buy’ customers.

How does Google Ads work?

Google Ads utilises an auction system to determine how and when its ads are displayed. Just like buying a house, you’d have to bid the most to buy the top spot on Google.

But this mission requires more than an advertising budget. Although the ads paying the most typically get the top position, Google also analyses the Quality Score of your ad.

What’s a Quality Score?

Your Quality Score is a score assigned by Google that takes into account the relevance of your keyword, ad copy, and landing page. So, if a customer is searching for ‘lawn mowing’ on Google but your ad copy speaks about lawn care, and your landing page says turf relaying, your Quality Score will miss the mark.

Our primary mission : Building your Quality Score

At Digital Assassin, we focus on boosting your Quality Score for two reasons:

A high Quality Score helps you rank higher = your ads are seen by more customers.
A high Quality Score helps you pay less per click = your ad campaign sees higher ROI.

With 90% of customers admitting that ads sway their purchasing decisions, it’s never been more important to position your business in the right place.

Instead of relying on hope and guesswork, we approach Google Ads tactically, helping you connect with ‘ready to buy’ targets while reducing time-wasters. By optimising each ad around the most relevant keyword and targeting customers based on hyper-targeted filtering, we connect your brand with the most motivated buyers.

Our mission is ongoing, and we adapt based on each intel we get. This means tracking your data to see what’s working and improving your Google Ads campaign throughout our mission.

Performance Max Campaign: One Campaign. Every Battlefield.

At Digital Assassin, we use smart solutions to maximise your Google Ads success, one of them being the Performance Max campaign.

Performance Max is the ultimate tool that combines the entire Google ecosystem (search, display, YouTube, Gmail, Discover) from a single, unified platform. Our team sets the goal, and Google’s AI executes the mission, optimising across platforms, devices, and placements in real-time.

Performance Max adapts, learns, and sharpens its aim with every click and scroll. While other digital agencies may run scattered campaigns in isolated channels, we deploy a coordinated plan of attack, landing you the right target at the right time.

Frequently Asked Questions About Google Ads

The wrong Google Ads campaign can burn up your budget and leave you with no results, all while your Google Ads agency keeps you in the dark and has you locked into a 12-month contract that debits your bank account every month. We don’t have contracts, and we don’t want to keep you in the dark. So read on for your most common Google Ads questions answered.

You can, but it takes expertise to run successful campaigns. Without proper training, your ads may waste money without bringing in leads. A Google Ads specialist can help you target the right audience, write compelling ad copy, and optimise your budget for better performance and a higher return.

Google Ads can appear across two major networks.

Search network
Display network

The Search Network shows your ads on Google’s search engine, Maps, and Shopping. The Display Network shows them on over 2 million websites, YouTube, and mobile apps. This multi-channel exposure helps your business reach more people across various platforms.

In short, we help you win more quality traffic and conversions.

To start, we recommend you begin using the Search Network campaign, meaning your ads appear on Google Search.

The strongest Google Ads campaign works in conjunction with an SEO campaign because it means we have already completed keyword research and competitor analysis to identify the best keywords to target. As your web pages would have been optimised for SEO, you’ll enjoy a strong Quality Score by connecting those target keywords and our expertly written ads with your optimised pages.

Next, we’ll determine your customer’s average lifetime value (CLV). When we know what an average customer is worth, we can determine how much to spend on each ad click without risk.

Finally, with an ex-Google employee as our in-house Google Ads specialist, we’ll recommend a custom budget for your ads and start with a limited spend. When we see success, we can confidently scale up your budget to drive predictable results without putting your business at risk.