No, all backlinks are not equal. The most valuable backlinks come from high-authority and relevant websites. Links from trusted domains like government or well-known industry sites carry more SEO weight than random or unrelated sources. Relevance also matters—industry-related links improve your rankings far better than unrelated ones.
Yes, even top-ranking websites need ongoing backlinks. SEO is competitive, and rankings shift constantly. Competitors who build high-quality backlinks can overtake your position. Consistent link-building strengthens your authority and keeps your site visible. Backlinks serve as ongoing signals to Google that your content is relevant and trustworthy, and our team can help you do this as part of our WaaS package.
Backlinks do more than boost SEO rankings. They also drive referral traffic from other websites and increase your visibility. In local SEO, citations (a form of backlinks) help improve your presence in local directories. Strong backlink strategies bring both search engine benefits and more direct traffic to your website.