As a business owner, you already know the value of word of mouth. The more you’re talked about, the better trust you command in the marketplace.
Backlinks operate the same way in SEO, except the conversation takes place in the digital arena. Every backlink from another website is an endorsement of your brand, which is closely monitored by Google.
Earning a backlink isn't easy. No one links to just anyone. A backlink means your intel is sharp, and your content is authoritative. Google values well-crafted content and will reward quality backlinks with high rankings.
At Digital Assassin, we specialise in white-hat link-building campaigns, keeping your website safe from SEO penalties. If you’re ready to infiltrate the top ranks with unrivalled digital word of mouth, we are your partners.
Creating visibility with sound backlink operations
In the not-so-distant past, backlinks had the potential to send websites straight to the top of Google. A simple mention from another site was enough to gain Google’s trust. This led SEO companies to pay for backlinks on behalf of their clients. In short, it was easy to buy your way to the top of Google with irrelevant links from low-quality and spammy websites.
Those times have changed.
Google still values backlinks, but the old methods of earning backlinks do more harm than good. That’s why our assassins believe in sound backlink practices based on what we’ve seen work.
Backlinks for SEO are a minefield. Hire the wrong agency to build your backlinks and you can quickly find your website falls from Google, with no website visitors and nothing to do but wonder where it all went wrong. To help you avoid a backlink disaster, read on for answers to your common backlinking questions.
No, all backlinks are not equal. The most valuable backlinks come from high-authority and relevant websites. Links from trusted domains like government or well-known industry sites carry more SEO weight than random or unrelated sources. Relevance also matters—industry-related links improve your rankings far better than unrelated ones.
Yes, even top-ranking websites need ongoing backlinks. SEO is competitive, and rankings shift constantly. Competitors who build high-quality backlinks can overtake your position. Consistent link-building strengthens your authority and keeps your site visible. Backlinks act as ongoing signals to Google that your content is relevant and trustworthy, so chat to us today about a backlink strategy as part of our ‘Done For You’ SEO service.
Backlinks do more than boost SEO rankings. They also drive referral traffic from other websites and increase your visibility. In local SEO, citations (a form of backlinks) help improve your presence in local directories. Strong backlink strategies bring both search engine benefits and more direct traffic to your website.