NAP stands for your business: Name - Address and Phone Number
You’ll hear ‘NAP’ thrown around when talking about local SEO, but the concept is simple. Google uses your NAP as a ranking factor. And since your business info will be listed in multiple places online (your website, GMB, industry directories, etc), you need your NAP to match on each platform.
Yes. The more places Google can find your NAP, and the more aligned each version is, the better your local SEO. At Digital Assassin, our NAP syndication service manually places your NAP in the most relevant and useful local directories. Not only does this bring you more traffic from people who find your listing, but it keeps Google happy and boosts your local SEO. Win-win.
Local SEO is an umbrella term for a range of optimisation strategies that help improve your visibility in local searches. Some of our most effective strategies include: