And critical intel is only possible by understanding your core web vitals.
What are core web vitals? These are a set of factors that Google takes into account when ranking your website on top. Core web vitals provide critical mission information on your website’s user experience - if they are optimised, then your target audience has a positive user experience, which boosts your SEO.
If core web vitals sound frustratingly complex, here’s a simplified explanation.
The easiest way to understand your core web vitals is to think of them as a sequence of combined objectives of how user-friendly your site is. Get these mission objectives right, and you’ll enjoy a fast, easy-to-browse site that generates consistent clicks and customers.
At Digital Assassin, our WaaS package ensures your core web vitals remain healthy and optimised. We’ll work in the background to identify website failures and improve your scores, keeping your core web vitals always at peak performance.
“I create helpful content full of keywords, why should I care about technical stuff like this?”
This is a common question raised by SMEs. In the past, good content and keywords were a viable strategy because Google’s ranking process looked for high-quality content with relevant keywords that matched a searcher’s desire.
For example, if you sold shoes, your SEO would be foolproof if you had the best content about shoes and if your audience searched for them. At least, that’s how it used to work.
Today, Google doesn’t just demand the best content. It demands websites that load fast, are easy to use, and are free of bugs. Unless your website masters technical SEO, you’ll never make the first page of Google.
And with a frighteningly small 0.78% of people clicking on a result from the second page, that’s a certain mission failure.
Our mercenaries are here with a new mission: to optimise your website's performance and position it at the top of Google. We combine backlinks, local SEO strategies, code optimisation, and core web vitals for an integrated approach to building a killer website.
We’d be concerned if you didn’t have questions about Core Web Vitals. Most SEO agencies would prefer you didn’t know about these crucial ranking factors (because it means they can lock you into long contracts and keep you in the dark). But since we don’t have contracts (we prefer partners, not prisoners), here are your common Core Web Vital questions answered.
Core Web Vitals were introduced by Google in 2020 as part of an ongoing effort to improve user experience. They measure key aspects like loading speed, interactivity, and visual stability. While the term is new, the focus on creating fast, stable, and user-friendly websites has always been an SEO best practice.
While code optimisation can help improve the performance of your website, the best way to support healthy core web vitals is to create a user-friendly website from the ground up. By designing a site with strong core web vitals prior to a build, you’ll run into fewer problems. At Digital Assassin, we offer a range of services within our WaaS package that help increase your core web vitals.
Yes. Our Assassin’s WaaS package covers every aspect of building a website, from content creation to technical upgrades. To learn more, schedule an obligation-free consultation with the Digital Assassin today.
| Largest Contentful Paint |
|---|
| This refers to the average loading time of your content. Measured as the time it takes from clicking on a link to seeing the majority of a page’s content, we help your mobile-first ranking with content that loads within 2.5 seconds (which Google loves). Our Assassin’s Mission: Implement code optimisation techniques that streamline your website and remove slow-loading features. |
| First Input Delay |
| This metric measures how long it takes for a user to interact with your page. From choosing a menu option to signing in or entering an email, you want your users to act fast. If a user can take action in less than 100 milliseconds, you’ll be boosting your authority on Google’s monitor. Our Assassin’s Mission: Optimising your website’s code to reduce the impact of third-party code, unnecessary JavaScript, and creative compression. |
| Cumulative Layout Shift |
| This refers to the stability of each page when loading. If the elements of your page jump around while it loads, you have high CLS – and that’s bad for your SEO. You want your content, images, and links to stay in one place as a page loads, which prevents incorrect clicks. Our Assassin’s Mission: Undertake code optimisation initiatives that ensure each element of your page has a set place, plus implement accurate size attribute dimensions. |
