In early 2020, we were exploring ways to improve our digital marketing when I reconnected with Pete Wrench—a respected business coach we'd worked with before. When I asked him who he’d recommend, he didn’t hesitate:
“Talk to Rob Lawson.”
At the time, Rob was piloting a new model for websites—a bundled solution that combined research, strategy, website development, and SEO into a single, seamless package. We became one of his first Beta Test clients.
The Strategic Approach
- Deep competitor and category research
- A site built from the ground up with search performance in mind
- Built-in SEO during development (not as an afterthought)
- All copywriting handled by Rob’s team—including the initial site, plus regular case studies and blog content
- Ongoing hosting, technical updates, and monthly marketing to improve visibility
The Results
22.3% of total search traffic
Fast-forward five years, and our digital transformation speaks for itself. We’ve gone from a modest online presence to dominating our niche. Today, we hold 22.3% of total search traffic in our category—more than double our next two closest competitors.
“Lead flow from the website is consistent and high quality. In short, our partnership with Digital Assassin has become a key pillar in our marketing strategy—and one we continue to value highly.”