Optimising your website code improves loading speed, reduces technical issues, and enhances SEO performance. Clean, lean code loads faster, keeping users engaged. Since nearly half of visitors leave if a page takes more than 3 seconds to load, fast, efficient code is essential for retaining leads and boosting conversions. 

Countless people and agencies enter the web development business without formal software education or training. Almost every WordPress site is built differently depending on the approach taken by the developer. Additionally, free plugins are often not updated, making them a security risk for hackers to exploit and access your site.

If you’ve got a flashy WordPress site built on a template, you’ll have a website with enough code for 20 websites. No matter how eye-catching your homepage looks or how sophisticated your choice of font is, your site is bloated, slow to load, and without a chance of ranking on Google’s first page.

Technical SEO sounds dry, dull, and boring. So we keep things simple. Our three-step process means you don’t need to worry about learning an entirely new marketing discipline. Here’s how we keep your website fast and efficient. 

Step 1: Website analysis and assessment. 

Step 2: Build you a brand new, foolproof website with SEO principles in mind.

Step 3: Activate ongoing SEO practice that keeps you consistently on top of Google.

There’s no one-size-fits-all when it comes to poor or inefficient code. We help improve your website development with a range of technical SEO strategies, including:

  1. Compress website images
  2. We use Coredna which has no plugins, the functionality is built in to the platform
  3. Minimise JavaScript and CSS files
  4. Utilise website caching
  5. Global CDN (content delivery network) to load static pages close to the user
  6. Implement Gzip compression
  7. CMS database optimization
  8. Reduce unnecessary web fonts
  9. Identify and fix 404 errors
  10. Reduce unnecessary 301 redirects
  11. Apply the prefetching technique