In partnership with Project X Media, we turn one short weekly or fortnightly video recording into 15 pieces of content distributed across all social channels, including a blog post and email newsletter. One recording session, maximum reach. For businesses needing paid social, we run targeted ad campaigns across Meta and LinkedIn — when the strategy calls for it.
Organic social reaches people already connected to you — but Meta has shifted from the social graph to the interest graph, meaning posts now only reach a fraction of your followers. Those 10,000 followers from a few years ago deliver a fraction of the reach they once did. Paid social puts your message in front of a precisely targeted audience, regardless of who follows you.
Platform choice comes back to your ideal customer profile. Each platform attracts distinct audience types — LinkedIn for B2B professionals, Meta for consumer markets, TikTok for younger demographics. Your ICP points you to the right starting point. But marketing is ultimately a series of experiments — sometimes the unexpected platform delivers the best results. Start smart, test everything, and let the data decide.
A viable social media advertising budget starts at $500–$1,000 per month in ad spend for Melbourne small businesses — enough to reach your target audience and generate meaningful data to optimise from. Start with a single focused objective, either lead generation or website traffic, rather than spreading budget thin. Bundled into a Digital Assassin WaaS program, management fees cost less than a standalone agency.
Absolutely — Facebook and Instagram lead ads capture enquiries directly within the platform, no website visit required. Paired with precise location, demographic, and interest targeting, paid social generates consistent, affordable leads for Melbourne service businesses across almost any category. Bundled into a Digital Assassin WaaS program alongside SEO and content marketing, paid social becomes one part of a complete lead generation ecosystem.
Social media amplifies content reach — driving traffic and engagement signals that reinforce your relevance to search engines. Social mentions and shares build brand authority that AI tools factor in when deciding which businesses to recommend. A consistent social presence grows the digital footprint that makes your business discoverable across search, AI, and social simultaneously. Everything connected, everything working together.