Your Winning Weapon Is With A Core Dna Partner 

The Old Way of Building and Maintaining Websites Is Flawed.

Most  web developers build websites through open-source software that’s hosted on a secluded server farm with hundreds of other sites on the same machine. 

Furthermore, many website templates by web developers are filled with stacks of free, unsupported plugins that make your site easily hackable and extremely slow.

So how do we regroup and give your website its best shot? By hosting it on an infallible lifetime investment - Core dna.

Core Dna: A Future-Proof Ammunition

Core dna is a platform that includes software, hosting and security. Unlike other platforms like Shopify, Squarespace, and Wix, Core dna offers ultimate flexibility within the platform, allowing you to display content how you want to.

Being an API-first software Core dna lets your website connect to any other modern software system. It can also pull and push data from some older systems if you have legacy software you need to use. Core dna is responsive for mobile devices, very fast to load, and super easy for non-developers to modify in the back-end CMS (content management system).

Additionally, automation can be easily set up to reduce manual efforts by your staff or customers. This also improves your visitor's user experience and removes frustration for your team.

Digital Assassin is a premium Core dna partner.

Our business and client brands on the Core dna platform. Over time, we have built a library of templates and components with the platform, which gives us an enormous advantage in delivering superior websites for our clients.  

No matter your industry, you can choose to customise your website with any of the extensive website features within the platform. This also means quick and flexible website modifications yourself, and no more emailing the developer and waiting days for a change.

With Core dna, you’ll be wondering why you did not make the change sooner.

Core Dna is our weapon of choice
Ready to see it in action?

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Frequently Asked Questions About Core DNA Partnership

CoreDNA is an enterprise-grade Digital Experience Platform — cloud-hosted, secure, and updated monthly with no plugins to manage. It combines CMS, eCommerce, and learning management in one system. Being API-first, it connects to virtually any software. A global CDN ensures fast page loads. Most importantly, non-technical teams can manage it confidently. Once you're on CoreDNA, you'll never need to change platforms again.

Digital Assassin builds exclusively on CoreDNA — and our commitment goes deeper than most partners. Our CEO spends at least one day a week in CoreDNA's office, staying across their full technology roadmap. Our team works natively in the platform across Smarty templating, custom component development, SEO, and performance optimisation. Dozens of Australian businesses across service industries, eCommerce, and enterprise trust us to deliver.

WordPress is free, open-source blogging software held together by 40,000 plugins — built by individuals with no standard process, meaning other developers are often reluctant to touch it. CoreDNA is professional licensed software, globally supported, secure, and maintained. No plugins, no custom code surprises, functionality built in. PC-literate staff can manage it daily, with developers only needed for new components.

CoreDNA suits businesses of all sizes. For eCommerce, the integration capabilities alone deliver a fast ROI through labour savings. For complex product and most service businesses, it's a natural fit — and through Digital Assassin's WaaS model, the enterprise-grade platform becomes accessible on a low monthly fee rather than a large upfront investment. Professional, scalable technology shouldn't be reserved for large enterprises.

A Digital Assassin CoreDNA project delivers a complete digital ecosystem — strategy, website build, and ongoing content marketing on one robust platform. CoreDNA stores all form submissions in the backend, so leads are never lost if an email system fails. Built-in page duplication makes split testing seamless, and multilingual support is available for businesses targeting diverse Australian or international audiences.

Website as a Service (WaaS) replaces the traditional large upfront website build cost with a low monthly fee — covering everything from strategy, design, and development to ongoing SEO, AI visibility, content marketing, and support. Digital Assassin pioneered this model for Australian small businesses. One team, one fee, no surprises — and we stay with you for the entire journey.