Digital Marketing Strategy 
Built on Data and Market Intelligence

Why a Data-Driven Digital Marketing
Strategy Matters.

Most business owners prefer to search online, copy their competition, and then brief their web developers on how their marketing should be done. Or they ask a few friends, find a web developer, and ask them what their website needs.

There’s a BIG flaw in this.

Most web developers come from a graphic design or software engineering background, which means they have limited experience in the tactical approach to getting marketing results.

“If you know the enemy and you know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained, you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

Sun Tsu

Your Website Needs

  • Digital Strategy
  • Persona Development
  • User Experience
  • API integrations
  • Search Engine Optimisation
  • Image optimisation
  • Analytics
  • Core Web Vitals - website load speed


The Assassin’s Way - From strategy to plan

Here’s how our team of mercenaries will help you build a website that’ll never let you down.

Marketing Audit

We’ll start with a Marketing Audit, which includes assessing all of your technology stack (computers and software, etc.). We’ll also need to understand what your ideal customer looks like, who your enemies (competitors) are, and the keywords used to find products or services in your category.

Digital Strategy

Armed with all of this information, we will develop a Digital Strategy to achieve the objectives you have outlined in the Marketing Audit. If your goal is to double sales in 12 months, we can determine what budget is required to achieve this based on where you sit in relation to the competition.

The Mission

Once we have agreed on the budget, the activities and the resources, we have The Mission. Our mercenaries will continuously work to find the right combination of art and science to achieve your objectives.

How we gather intel

Our research process encompasses three main intel businesses need -
 Customer Personas, Competitors, and Keywords.

Read more about Customer Personas

Read more about Competitor Research

Read more about
Keyword Analysis

Frequently Asked Questions About Discover

Most websites are design-led — they look great but never get found, and throwing advertising at them rarely fixes it. They're not built around your ideal customer, and copy is usually an afterthought — you're often asked to write it yourself. We write the copy first, then design around the messaging, with SEO and AI visibility built in throughout.

Strategy makes all the difference. Discovery is where we build the foundation everything else sits on. We research your category, audit your competitors, and uncover the keywords and AI prompts your ideal customers are actually using. We map who has AI visibility and why. Armed with this, we position your business correctly and plan the technical requirements for your website build and ongoing marketing.

Most small businesses don't know where they stand until a competitor overtakes them. A marketing audit uncovers exactly where you sit in your market — how your website ranks in search and AI visibility, what your competitors are doing in advertising, where the gaps are, and where the real opportunities lie. It's the intelligence that drives smarter positioning and better results — and the starting point for our Discovery process.

Without strategy, ad spend gets wasted and SEO stalls. Poor page speed, weak technical foundations, and copy that doesn't resonate with your ideal customer all drive up Google Ads costs — and if your quality score drops too low, Google won't show your ads at all. Strategy first identifies exactly what needs fixing, so every dollar you spend works harder.