CoreDNA excels where Shopify and WooCommerce struggle — complex ERP and inventory integrations, heavily customised product pages, and businesses that need a robust platform their internal teams can manage without a developer. Launch campaigns, make changes on the fly, and scale without limitations. For serious Melbourne eCommerce businesses that have outgrown budget platforms, CoreDNA is the enterprise-grade solution that grows with you.
Shopify is a great solution for simple retail — a t-shirt store with limited product variations and no integrations. But when an Australian business needs complex ERP or inventory system integration, heavily customised product pages, or a platform internal teams can manage without a developer, Shopify hits its ceiling fast. CoreDNA is the enterprise-grade alternative built for businesses that have outgrown budget platforms.
CoreDNA builds faster than most platforms thanks to its component library. But build speed isn't the real question — strategy is. Rush straight to build and you'll launch quickly with no sales. Invest time upfront in strategy, messaging, and customer personas, and every week invested in research and strategy is paid back many times over in leads and conversions from day one.
Absolutely — CoreDNA handles large catalogues with ease. Clark Rubber is a great example, with hundreds of products across multiple size and colour variations, all imported directly from their Pronto ERP system. CoreDNA's US clients run catalogues exceeding 20,000 product lines. For Australian retailers with complex inventory and existing ERP systems, CoreDNA scales without the limitations of budget platforms.
CoreDNA is an API-first platform — meaning there's virtually no system it can't integrate with. Pronto, NetSuite, Oracle, SAP, MYOB, Retail Express, and a range of inventory and POS systems have all been integrated successfully. Even legacy ERP systems that other platforms struggle with. For Melbourne eCommerce businesses with complex existing infrastructure, CoreDNA connects everything without compromise.
Launch is where the work really begins. With strategy, content, and build already done, we immediately activate — SEO fundamentals locked in, Google Analytics and conversion tracking configured, sitemap submitted, and 301 redirects in place. From there we execute the traffic plan: content marketing, advertising, SEO, and AI visibility — everything identified during Discovery to drive qualified traffic and turn visitors into customers.