CoreDNA is an enterprise-grade Digital Experience Platform — cloud-hosted, secure, and updated monthly with no plugins to manage. It combines CMS, eCommerce, and learning management in one system. Being API-first, it connects to virtually any software. A global CDN ensures fast page loads. Most importantly, non-technical teams can manage it confidently. Once you're on CoreDNA, you'll never need to change platforms again.
Digital Assassin builds exclusively on CoreDNA — and our commitment goes deeper than most partners. Our CEO spends at least one day a week in CoreDNA's office, staying across their full technology roadmap. Our team works natively in the platform across Smarty templating, custom component development, SEO, and performance optimisation. Dozens of Australian businesses across service industries, eCommerce, and enterprise trust us to deliver.
WordPress is free, open-source blogging software held together by 40,000 plugins — built by individuals with no standard process, meaning other developers are often reluctant to touch it. CoreDNA is professional licensed software, globally supported, secure, and maintained. No plugins, no custom code surprises, functionality built in. PC-literate staff can manage it daily, with developers only needed for new components.
CoreDNA suits businesses of all sizes. For eCommerce, the integration capabilities alone deliver a fast ROI through labour savings. For complex product and most service businesses, it's a natural fit — and through Digital Assassin's WaaS model, the enterprise-grade platform becomes accessible on a low monthly fee rather than a large upfront investment. Professional, scalable technology shouldn't be reserved for large enterprises.
A Digital Assassin CoreDNA project delivers a complete digital ecosystem — strategy, website build, and ongoing content marketing on one robust platform. CoreDNA stores all form submissions in the backend, so leads are never lost if an email system fails. Built-in page duplication makes split testing seamless, and multilingual support is available for businesses targeting diverse Australian or international audiences.
Website as a Service (WaaS) replaces the traditional large upfront website build cost with a low monthly fee — covering everything from strategy, design, and development to ongoing SEO, AI visibility, content marketing, and support. Digital Assassin pioneered this model for Australian small businesses. One team, one fee, no surprises — and we stay with you for the entire journey.