Your website wasn’t built wrong.
It was built in the wrong order.

Most businesses start with design and technology. We start with strategy, research, and content — then build a website that grows your business.

Book a Mission Discovery Call

No upfront cost. No wasted rebuilds. Just growth-engineered monthly.

Why your website isn’t performing

You’ve invested thousands into websites that looked great but never delivered results. 
The reason? They were built backwards.

Most agencies start with design and fancy technology, skipping the research and strategy that make a website perform.

	No competitor or keyword research.
	No clear strategy for your ideal customer profiles.
	Content written after the site’s been designed.
	A web developer with limited marketing insight.
	A “launch and leave” model without ongoing growth.

We flipped the order. That’s why our websites work.

Strategy first. Website second.

Let's turn your website from your biggest expense to your best salesperson. Our Website-as-a-Service (WaaS) model delivers strategy, SEO, design, content, and growth as a single, ongoing system.

Intel – Market Reconnaissance

We research your competitors, search demand, and customer language so every move is data-driven.

Weapon – Precision Build on CoreDNA

We design and build your site as a high-performance conversion system that’s fast, secure, and scalable.

Execute – Growth in
Motion

We drive continuous results through content creation, SEO, and marketing optimisation — all delivered monthly.

No more one-off builds. No plugins. No patch jobs. Just a system that gets stronger every month.

The Old Way

Pay thousands upfront for a website
Client supplies all content
WordPress + plugins = endless updates
Developers disappear after launch
Reports you can’t understand

The old way

vs

The WaaS way

The Digital Assassin WaaS Way

Low monthly fee, no capital expense
Content, SEO, and copy done for you
CoreDNA platform = stable, secure, fast
Ongoing partnership and performance reviews
Monthly intel, clear metrics, and accountability

What happens when your
website’s built in the right order

Real clients. Real growth. Real proof.

Peninsula Tint

+150% increase in monthly search traffic

“We stopped chasing leads — they now come to us.”

Insight Coach

Doubled the lead target within the first month of the new website launch.

“Rob and his team gave us clarity and measurable growth.”

LBD Group

350% lead increase in the first month.

“I couldn’t be happier with Digital Assassin”

Our Packages

WaaS Ninja

For stealthy Micro businesses

$1,250/mo

+ GST

Learn More

Strategy
SEO + Content
Website Build (from 6 pages)
Contact Form
Responsive Website
Choice of 72 themes
Analytics Setup
Ongoing SEO (8 hours per month)
1,000-word blog per month
Monthly insights and reporting

WaaS Ninja Pro

For battle-ready small businesses

$2,500/mo

+ GST

Learn More

Strategy
SEO + Content
Website Build (from 10 pages)
Contact Form
Responsive Website
Choice of 72 themes
Analytics Setup
Ongoing SEO (12 hours per month)
2 x 1,000-word blogs per month
Monthly insights and reporting
2 x 3 to 5-minute videos per month
32 pieces of video content
Email and social media content distribution

WaaS Ninja Elite

For ambitious SMEs

(Price Upon Application)

Learn More

Strategy
SEO + Content
Website Build (from 17 pages)
Contact Form
Responsive Website
Choice of 72 themes
Analytics Setup
Ongoing SEO (12 hours per month)
2 x 1,000-word blogs per month
Monthly insights and reporting
4 x 3 to 5-minute videos per month
64 pieces of video content
Email and social media content distribution

NEW! Project X Media Machine Video Content

Not sure which package is right? Our assassins are just a phone call away.

Book A Discovery Call

Why our approach works

Digital Assassin was founded by Rob Lawson, a marketer who’s spent over 20 years watching businesses waste money on websites built the wrong way — design first, strategy last.

He built Digital Assassin to change that order. Every project starts with strategy, research, and storytelling, which then moves to design and delivery. That’s what makes WaaS not just a website model, but a growth system.

Meet the Team

Ready to stop building backwards?

If your current website can’t keep up, it’s time for a new system. One that’s engineered for performance, not just presence. We’ll audit your current setup, uncover what’s holding you back, and map your path to a site that actually sells.

Book a Mission Discovery Call

Growth Websites as a System — strategy first, built on CoreDNA, designed to evolve.

Contact Us

Our Clients