understanding SSL: Why Your Website Needs It

1. Builds Trust with Users

Consumers today are more aware of online security than ever before. Just as shoppers would hesitate to enter their details at a physical checkout counter without seeing proper security measures, online users look for that reassuring lock icon in the browser.

Without it, they are less likely to share personal details or complete a purchase. SSL serves as a visible trust signal that can strongly influence a user’s decision to engage with a business.

2. Protects Sensitive Data

Without SSL, information transferred through a website is like sending a postcard, anyone who intercepts it can read the message. SSL encryption transforms this data into unreadable code, protecting sensitive details such as login credentials, payment information, and personal records. This layer of protection is essential for websites that handle financial transactions or confidential user data. 

3. Boosts SEO Rankings

Search engines also take SSL seriously. Google considers it a ranking factor, rewarding secure websites with better visibility in search results. A secure website not only protects visitors but also gains a competitive edge in search engine rankings, making SSL an integral part of any effective SEO strategy. 

In fact, a digital services agency noticed that several of its client websites experienced a 10–15% improvement in organic traffic within months of switching to HTTPS, largely due to Google’s SSL preference. 

1. Selling Products Online

Any website that sells products must have SSL. During a purchase, customers share sensitive details such as credit card numbers and billing addresses. Without SSL, this data can be exposed to cyber threats. With SSL in place, information is encrypted, preventing unauthorised access.  

For example, a small online boutique noticed that abandoned cart rates dropped by nearly 20% after adding SSL and highlighting the secure checkout badge. Shoppers were more confident in completing their orders once they saw the site was protected.  

2. Offering Online Subscriptions

 Subscription-based businesses, whether offering streaming services, online software, or digital memberships, rely heavily on secure transactions. Users trust these platforms with recurring payments and stored account details, which makes SSL non-negotiable.  

Streaming platforms and SaaS companies that visibly display SSL protection often report higher sign-up rates because users feel safer committing to ongoing payments. 

3. Collecting Personal Data Through Forms

Even if a website does not sell products or subscriptions, SSL remains critical when collecting personal information through forms. Many service-based businesses allow potential customers to submit details such as phone numbers, emails, or addresses when requesting quotes or consultations. Protecting this data shows professionalism and respect for user privacy.  

A local real estate agency that added SSL to its property enquiry forms experienced a noticeable increase in form submissions. Visitors were more willing to share their details when they saw the site was secure. 

1. Purchase an SSL Certificate

SSL certificates can be purchased from providers such as GoDaddy, SiteGround, or Namecheap. Prices vary depending on the level of validation required, but basic certificates are generally affordable and sufficient for small businesses or personal websites. 

2. Utilise Your Web Host’s Services

Many web hosting providers include SSL certificates as part of their hosting packages. Some even provide them at no additional cost through services like Let’s Encrypt, making it easy to secure a website without extra expense. Others integrate SSL seamlessly within their subscription services, similar to CoreDNA SaaS, where certificate management is handled automatically. 

3. Engage a Web Developer

For those who prefer professional assistance, hiring a web developer is a reliable option. Partnering with a website development company can also be beneficial, as they are experienced in handling SSL installation along with broader technical needs.  

Developers familiar with hosting platforms can install and configure SSL quickly, ensuring everything is set up correctly while also contributing to  strategic website planning for long-term performance and growth.  

1. SSL is only for e-commerce websites

While SSL is essential for  e-commerce sites, it is equally important for all types of websites. Any platform that collects information, whether through contact forms, logins, or newsletter sign-ups, benefits from SSL protection to safeguard data transmission.  

Monitoring their digital activities, new features, design updates, or content strategies can help you stay ahead of trends and avoid falling behind. Tools like SimilarWeb or Ahrefs make this process easier by showing competitor performance over time.  

2.SSL certificates are expensive

Not all SSL certificates come with a high price tag. Basic certificates can be surprisingly affordable, and many web hosting providers now include them for free within hosting packages. This makes SSL accessible even for small businesses and personal websites.  

3. SSL implementation is complicated

Although SSL has technical aspects, the process is relatively straightforward for anyone with web hosting experience. In addition, most hosting providers and website development companies offer support, making implementation simple and hassle-free. 

1. Regular website backups

Maintain frequent backups of website files and databases. This is a fundamental part of website security because it ensures data can be restored quickly in the event of a breach, accidental deletion, or system failure. 

2.Firewalls and Malware Protection

Install security firewalls and malware protection tools to act as the first line of defence against malicious traffic. For websites built on platforms like WordPress, specialised security plugins significantly strengthen website security and reduce exposure to threats. 

3. Regular software updates

 Keep the CMS, plugins, and scripts updated at all times. Updates often include security patches that address vulnerabilities, making them a critical element of ongoing website security and protection from cyberattacks. 

Here are the main takeaways for strengthening your website with SSL and website security: 

• SSL builds trust by securing data transmission and protecting sensitive information.
• A secure website improves your search engine visibility and overall digital presence.
• Affordable SSL options exist, with many hosting providers including them for free.
• Affordable SSL options exist, with many hosting providers including them for free.
• Expert guidance ensures SSL is properly installed, configured, and maintained.

2.Does every website really need SSL?

Yes. SSL is essential for all websites, not just e-commerce. Any site that collects personal data through forms, subscriptions, or logins must protect user information. Without SSL, browsers may label your website as “Not Secure,” which discourages visitors and reduces trust.

3.Is SSL only necessary for e-commerce websites?

No. While e-commerce platforms rely heavily on SSL for secure payments, service-based websites, blogs, real estate sites, and subscription platforms also need SSL to safeguard form submissions, enquiries, and user accounts.

4. Are SSL certificates expensive to set up?