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June 17, 2024 Unleashing Creativity With AI Videos: The Rise of AI Video Creation
In the competitive world of digital marketing , Artificial Intelligence continues to push the boundaries of what’s possible. One could say it has become a critical artillery in...
Tags: Digital Marketing StrategyBy Denise Choong -
May 27, 2024 AI Image Creation: How to Create Pictures With AI
In the digital realm, it's almost impossible to run away from Artificial Intelligence (AI). Whether we love them or hate them, AI has transformed the way we operate, particularly in business and...
Tags: Digital Marketing StrategyBy Denise Choong -
May 17, 2024 Why Websites Fail: Common Website Mistakes and How to Avoid Them
We’ve seen this happen too often: A client spends money on building a website, advertises their website to customers, and waits… with no results. If customers have not visited your site for...
Tags: Web DevelopmentBy Denise Choong -
April 30, 2024 Creating an Invincible 12-Month Content Calendar: A Step-by-Step Guide
Crafting killer content is about answering this simple question: how can I diligently create interesting, relevant, and engaging content for my target audience? Content marketing...
Tags: Digital Marketing StrategyBy Denise Choong -
April 3, 2024 Content Marketing and SEO: Integrating Two Powerhouses for Maximum Impact
In digital marketing, you’ll often hear the terms ‘content marketing’ and ‘SEO’ mentioned separately. Many businesses make the mistake of isolating these two strategies, even hiring a content...
Tags: SEOBy Denise Choong -
March 20, 2024 Email Marketing: How to Create Campaigns That Convert
Planning your next email marketing execution? When it comes to the art of conversion, few marketing channels can match email marketing campaigns in target persuasion. Emails are excellent...
Tags: Digital Marketing StrategyBy Denise Choong -
March 6, 2024 Crafting an Effective Social Media Marketing Strategy
With the rise of internet users and the number of people online, it's little surprise that social media dominates our online activities. Australia was home to 20.80 million...
Tags: Digital Marketing StrategyBy Denise Choong -
February 21, 2024 The Role of Search Engine Marketing in Growing Your Business
If digital marketing is a battlefield, then Search Engine Marketing (SEM) is an outright war. The top 3 positions on Google get 68.7% of website traffic, meaning more potential customers for...
Tags: Search Engine MarketingBy Denise Choong -
February 9, 2024 Leveraging Videos in Digital Marketing: Best Practices
Videos have long been a successful medium in digital marketing. In particular, short-form videos have skyrocketed to fame in social media, with mediums like TikTok achieving record levels of...
Tags: Digital Marketing StrategyBy Denise Choong -
January 19, 2024 The Art of SEO Content Creation: Tips for Writing Content That Ranks
In a sea of competition, one great way to stand out is through SEO content creation. Businesses that publish great SEO content on their website can improve their Google ranking and establish...
Tags: SEOBy Denise Choong -
January 18, 2024 New Year, New Strategies: Digital Marketing Trends in 2024 to Look Out for
There’s no better time to regroup and rethink one’s digital marketing strategy than at the beginning of a new year. We saw plenty of changes in 2023, from the rise of AI and augmented...
Tags: Digital Marketing StrategyBy Denise Choong -
December 18, 2023 Keyword Analysis Demystified: Techniques for Identifying High-Value Keywords in Your Industry
A killer website is one that attracts customers who are genuinely interested in your product or service. To build your website with high-quality leads, SEO and keywords are some of the best tools...
Tags: SEOBy Denise Choong