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May 16, 2025 Maximise Your Revenue: The Ultimate Guide to CPM Mastery
In the ever-evolving landscape of digital advertising, understanding foundational metrics is key to making informed decisions and few are as essential as CPM, or cost per thousand impressions. In...
By Rob Lawson -
May 9, 2025 The Power of CRM in Modern Business
Building strong customer relationships has always been at the heart of every successful business. However, in the past, managing and tracking these relationships was often a fragmented and...
By Rob Lawson -
April 30, 2025 Is WordPress Killing Your Website? The Shocking Truth Revealed
Hello and welcome to our digital corner where thoughts on technology and web development take the front seat. In this article, I'm drawing the curtains to reveal some hard truths about a popular...
By Rob Lawson -
April 23, 2025 Elevate Your Brand: How a Strong USP Can Boost Your Online Business
In the bustling world of online marketing, standing out from the crowd is not just important — it’s essential. That’s where your Unique Selling Proposition (USP) comes into play. It’s the...
By Rob Lawson -
April 14, 2025 Maximise Your Market Impact: How Google Ads Can Skyrocket Your Business Success
Curious if Google Ads could be the breakthrough your business needs? You’re not alone. Many entrepreneurs and marketing professionals seek Google Ads support to better understand how to advertise...
By Rob Lawson -
April 7, 2025 Unlocking UTM: Your Guide to Tracking Campaign Success
In the digital marketing cosmos, there's a powerhouse tool that often flies under the radar, yet it's crucial for marketers who are serious about understanding the impact of their campaigns. We...
By Rob Lawson -
March 19, 2025 Debunking the Myth: Marketing and Advertising Can Work for Small Businesses
Hello, entrepreneurs and business visionaries! Let's tackle a common concern among small businesses: the misconception that marketing and advertising are ineffective. Consider this: a significant...
By Rob Lawson -
February 24, 2025 Understanding APIs: Powering Business Growth and Efficiency
Understanding the tools and technologies that empower our daily operations is crucial in today's fast-paced digital landscape. One such tool, beloved in tech circles but often a mystery to many,...
By Rob Lawson -
February 12, 2025 Marketing Mastery: Guide to B2B and B2C Business Growth
Hello, dear readers! this article dives into a crucial topic for entrepreneurs and marketers: understanding the difference between B2B (business-to-business) and B2C (business-to-consumer)...
By Rob Lawson -
January 21, 2025 Maximize Profits: Understanding AOV and LTV to Boost Your Business
Greetings, dear readers! In today's customer-centric business world, understanding your audience is paramount. That's why we're diving deep into two important business metrics that act as the...
By Rob Lawson -
November 27, 2024 Navigating the World of CPC: Your Cost-Per-Click Guide
CPC, or Cost Per Click, is a fundamental metric in digital advertising that plays a vital role in determining the effectiveness of PPC (Pay-Per-Click) campaigns. By measuring the cost incurred...
By Rob Lawson -
August 7, 2024 Do Users Hate Advertising? Alternative Methods for Capturing Their Attention
Advertisements have existed in traditional and digital media since their inception. While it used to be a method of introducing new and valuable products, there’s a rising sentiment that we...
By Denise Choong