We follow a simple framework to clarify your message and turn your website into a journey that every site visitor follows. Think of this framework as a story, and your customer is the hero.
A character = your website visitor
Runs into a problem = broken down car, overgrown backyard, no hot water, etc
They meet a guide = your business
Who gives them a plan = your services and how you solve your customers’ problems
And calls them to take action = a download, free quote, booking, etc
Which results in success = explain how your products/services solve their problems
And avoids failure = explain what would happen if they fail to take action
If this structure looks familiar, you’re right. It’s the Hero’s Journey and can be found in every successful film, TV show, and book. It’s also the proven formula for success in marketing, and we’ll implement it for you as part of our WaaS package.