It’s easy to get caught up in the day-to-day running of your business and assume you’ll always have work coming through your inbox or through the door. But what happens when your word of mouth cools off?
If you’re already getting work through word of mouth, it’s tempting to ignore keywords, or write a 1,000-word blog every other month and assume you’re ticking SEO boxes. But creating a website and publishing random blogs doesn’t mean you’ll get seen. In fact, only a staggering 0.78% of people click on the second page of search results on Google. That’s why keywords matter.