| Largest Contentful Paint |
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| This refers to the average loading time of your content. Measured as the time it takes from clicking on a link to seeing the majority of a page’s content, we help your mobile-first ranking with content that loads within 2.5 seconds (which Google loves). Our Assassin’s Mission: Implement code optimisation techniques that streamline your website and remove slow-loading features. |
| First Input Delay |
| This metric measures how long it takes for a user to interact with your page. From choosing a menu option to signing in or entering an email, you want your users to act fast. If a user can take action in less than 100 milliseconds, you’ll be boosting your authority on Google’s monitor. Our Assassin’s Mission: Optimising your website’s code to reduce the impact of third-party code, unnecessary JavaScript, and creative compression. |
| Cumulative Layout Shift |
| This refers to the stability of each page when loading. If the elements of your page jump around while it loads, you have high CLS – and that’s bad for your SEO. You want your content, images, and links to stay in one place as a page loads, which prevents incorrect clicks. Our Assassin’s Mission: Undertake code optimisation initiatives that ensure each element of your page has a set place, plus implement accurate size attribute dimensions. |