A lot of business owners confuse strategy with tactics. They spend a significant amount on SEO or invest hours into content creation, aiming to generate free, organic traffic. But without a strategy to target the right traffic, this guarantees almost no one will find their content.
The right keywords on Google are those relevant to your services and are being used by your target customers. Once you find that balance, it’s easy to start improving your rankings - and we’ll show you how.