Why does it matter if my business isn't visible in AI search results?

AI tools like ChatGPT are now answering questions directly — without sending users to Google or your website. Already 60% of Google searches end without a click, jumping to 83% when AI Overviews appear. If your business isn't visible in these AI answers, you're invisible to a rapidly growing audience. Digital Assassin builds AI visibility into everything we do, from day one.