On Google right now. But can they find you?
Google processes 63,000 searches a second. That means there’s no shortage of demand for your products and services, but you need to use the right keywords to make sure your business offers the supply.
Keywords are the words and phrases your customers punch into Google when they go looking for products, services, information, entertainment, and more. When you create content around the keywords your customers are searching for, you give yourself the best chance of ranking in Google’s search results. But don’t let the term ‘keyword’ fool you. 69.7% of search queries have 4 or more keywords. Your customers are asking questions and looking for specific help.
![]() | “How much will it cost to renovate my house?” |
![]() | “Where can I find a business coach?” |
![]() | “Local mechanic near me” |
These are the keywords that bring ‘ready to buy’ customers to your website. Without adding the right keywords to your content, your site is invisible. With more and more customers using voice search - and asking Siri, Google, and Alexa for help - you need the right keywords to stay relevant.
It’s harder to find that a Melbourne laneway without a coffee shop. Harder to find than a Brisbane pub that doesn’t serve XXXX. Harder to find than...you get the idea.
It’s easy to get caught up in the day-to-day running of your business and assume you’ll always have work coming through your inbox or through the door. But what happens when your word of mouth cools off?
If you’re already getting work through word of mouth, it’s tempting to ignore keywords, or write a 1,000-word blog every other month and assume you’re ticking SEO boxes.
But creating a website and publishing random blogs doesn’t mean you’ll get seen. In fact, a staggering 0.78% of people click on the second page of search results on Google.
It’s harder to find that a Melbourne laneway without a coffee shop. Harder to find than a Brisbane pub that doesn’t serve XXXX. Harder to find than...you get the idea.
It’s easy to get caught up in the day-to-day running of your business and assume you’ll always have work coming through your inbox or through the door. But what happens when your word of mouth cools off?
If you’re already getting work through word of mouth, it’s tempting to ignore keywords, or write a 1,000-word blog every other month and assume you’re ticking SEO boxes.
But creating a website and publishing random blogs doesn’t mean you’ll get seen. In fact, a staggering 0.78% of people click on the second page of search results on Google.
It’s common for SEO agencies to promise rankings and guarantee you’ll end on Google for a range of keywords - but rankings are nothing without revenue.
Any agency could rank you for low-competition keywords that no one is searching for. At SEO Assassin, we take an integrated approach to keywords that help you rank for the terms that matter.
How?
With a simple 3-step process.
Trying to rank for the same keywords as everyone else isn’t good enough. We look for a range of keywords related to your customer’s buyer journey. What do they need to know before they make a purchase? What questions are they asking? What keywords bring in consistent monthly traffic? We figure out what makes your customers tick, and target keywords that are most likely to bring in relevant searchers.
We break down keywords into individual topics to help create the most valuable and relevant content possible. We’re not happy with keywords alone.We want to find similar terms, broad terms, narrow terms, and related words.This approach helps us cover topics from every possible angle, and shows Google that your content is the most trustworthy and authoritative.
We don’t set and forget. Our ‘Done For You’ SEO packages include ongoing keyword tracking to find ways to improve. Using a mixture of tools, we’ll track your monthly traffic from each keyword. This helps us optimize poorly performing search terms and brings the process back to Step 01 to start over again. At SEO Assassin, there’s no finish line. Only a keyword-research service that’s engineered to get better and better.
Take your content to the next level.
Speak to an assassin today to discuss your mission.
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